
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones (British Triathlon Level 3 Coach & IRONMAN Certified Coach).
Achieve your triathlon goals.
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Dates available now for 2026.
Consistency. Sustainability. Balance.
Our three keys to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

Building Champions
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Wonderfully supportive swimming coach. Immediately took three minutes off my 750 metre time ahead of the Hamburg World Sprint Champs in 2023.
John Harley
March 3, 2024Paul has been supporting me over the past year with training and has been a fantastic supporter. The regular check ins and guidance really helps along with the tweaks... read more to the training plan. With some more consistency on my part the grand plan might just come together!
Ed Whybrow
March 3, 2024Paul is a brilliant coach who takes the time to understand you as a person and not just an athlete. He tailors sessions to fit around my busy lifestyle but... read more also has the expertise to give me direct technical feedback and support when required to make sure I can hit my goals
Clare Whittaker
March 3, 2024 -
Paul has been my coach for 6 years and has been a fantastic coach throughout. Paul has continually tailored my program to suit my shifting interests, goals and personal circumstances.... read more These have been as varied as local super sprint triathlons and Ironman, to Xterra, multi-day ultramarathon and mountain bike races. His one on one swim stroke analysis and coaching sessions are fantastic and an essential part of my significant progress in the pool. I found a couple of these a year a great complement to my normal swim training.
Ben Aldous
April 3, 2024Paul is a passionate and experienced coach who adapts to the needs of the athlete. I appreciate the open and pleasant communication. I completed my first Ironman in June with... read more Paul's help. I can highly recommend him.
Emanuel Burger
June 3, 2023I have found Paul through TrainingPeaks. I've had him as a coach for almost 2 years now, and the journey towards an Ironman has been fantastic. For the first time... read more I have completed the training program without being injured. I can only recommend Paul to other athletes.
Michael Collin
June 3, 2023 -
I’d been regularly training with F4L through group sessions and recently decided to make the progression into having a coach. There was never any doubt who I would ask to... read more help me. Paul is professional, knowledgeable, friendly, and dedicated to helping athletes at all levels improve – always going that extra mile. Having a coach adapting my training plan around a busy life – and lockdown – has been fantastic. Paul has provided a structure that has seen my performance consistently improve. If you’re looking to take your training to the next level, Paul will do that with sustainable hard work, motivation - and lots of fun.
James Potter
June 3, 2021I've had 3 of Paul's 1-2-1 swimming lessons and each session has enabled me to make a material improvement in my swimming technique and speed. By providing you with... read more clear, actionable, improvements to your technique the results are immediate. I've recommended Paul to several friends each of whom have found his sessions very helpful.
Mike Russell
March 3, 2024Great 121 swimming improvement session. I'd picked up a lot of things from youtube up until that point that actually made what I was doing worse , simply because I... read more could not visualise what I was doing wrong, so I ended up doing the wrong things to 'correct' it. Paul was very helpful in identifying issues with my swimming technique and gave me specific drills/pointers to improve. The video footage enabled me to visualise the issues, act upon the advice given and make some immediate improvements. Paul used underwater headphones to keep me on track with practising the drills through the session which was a huge help too. I would highly recommend.
Helen McIntyre
March 3, 2024
FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.