
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Free triathlon and IRONMAN coaching advice from Coach Paul Jones. Swim technique, race strategy, training tips and more.
An F4L Triathlon Coaching swim analysis consultation with video feedback is perfect if you are looking to develop your swimming performance.
Building Champions
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Paul’s 121 swim sessions are really effective and I wholeheartedly recommend Paul to anyone looking to improve their swimming. He gives advice specific to your goals and ability and communicates... read more clearly without it being information overload. Paul very obviously understands what he is coaching and his knowledge, coaching and support have been instrumental in helping me return to competitive swimming after a long break.
Emily Nardini
February 25, 2024Paul at F4L has completely changed my approach to triathlon and taken my racing to a whole other level! I can't recommend him enough and anyone looking to push themselves... read more in Tri, or anyone feeling like they plateaud in their training will find almost instant improvements. Paul has that magic touch of pushing you to your breaking point but never beyond it. Always available for a chat or to check any questions off, Paul has worked with me in building a full training plan around a busy work life and after just 3 months I've already surpassed some of the goals set for the year with a WC qualification spot in my first race under his coaching (setting PB's in the swim, bike and run). I'm so excited for next season now. People looking at downloadable 'one size fits all' plans online because they're cheaper - I've been there and you get exactly what you pay for! Go the extra step and invest in someone that will work with you personally and takes care and pride in helping you achieve your goals!
Martin Bickley
June 3, 2020I've had 3 of Paul's 1-2-1 swimming lessons and each session has enabled me to make a material improvement in my swimming technique and speed. By providing you with... read more clear, actionable, improvements to your technique the results are immediate. I've recommended Paul to several friends each of whom have found his sessions very helpful.
Mike Russell
February 19, 2024 -
Paul is a brilliant coach who takes the time to understand you as a person and not just an athlete. He tailors sessions to fit around my busy lifestyle but... read more also has the expertise to give me direct technical feedback and support when required to make sure I can hit my goals
Clare Whittaker
February 20, 2024I started with Paul at F4L Triathlon Coaching earlier in the year after deciding to take my triathlon to the next level and finish the races with more of a... read more purpose than just finishing the race. Paul has had me on a program which suits my ability’s as well as accommodating my work and family commitments. Communications are easy and precise and i have found that when ever i have questions or need guidance Paul is there to respond. My performance is increasing all the time and only just recently i managed a podium which i would never have believed possible. Not only is Paul’s training effective its fun. I was always in two minds before using a coach to whether its worth it or not. Paul has guided me to the point where i really cant believe i went that long without a coach. Im excited for my future in the sport with F4Ltriathlon coaching and with Paul as my coach. Massive thumbs up for Paul.
Karl Gould
September 25, 2019Well worth it for anyone looking to improve technique, session is very relaxed and you’re made to feel at ease throughout. The results even after an hr are crazy and... read more the video feedback gives you reminder of the things to work on when you’re back in the water. I’ve had three sessions and feel I’ve moved forward after each one. Get it done !!!!
Lee Whittaker
April 3, 2024 -
Paul is really brilliant, great tailored sessions to my goals and ability and good feedback on where to improve etc. gives me the confidence that I might actually be able... read more to finish an IM!
Paddy Watts
June 7, 2026Paul’s 121 swim sessions are really effective and I wholeheartedly recommend Paul to anyone looking to improve their swimming. He gives advice specific to your goals and ability and communicates... read more clearly without it being information overload. Paul very obviously understands what he is coaching and his knowledge, coaching and support have been instrumental in helping me return to competitive swimming after a long break.
Emily Nardini
March 3, 2024Found F4L coaching when I joined my local tri club. Paul’s experience and knowledge in all aspects of triathlon is excellent. He is very adaptable to managing work/life balance, fatigue levels,... read more fuelling and training into an easy to follow and engaging training plan. My results and enjoyment of the sport have been greatly improved with his guidance. I look forward to an ongoing coach/athlete relationship, to see where this journey takes us.
Darryl Franklin
September 26, 2019
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

