
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Free triathlon and IRONMAN coaching advice from Coach Paul Jones. Swim technique, race strategy, training tips and more.
An F4L Triathlon Coaching swim analysis consultation with video feedback is perfect if you are looking to develop your swimming performance.
Building Champions
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Paul at F4L has completely changed my approach to triathlon and taken my racing to a whole other level! I can't recommend him enough and anyone looking to push themselves... read more in Tri, or anyone feeling like they plateaud in their training will find almost instant improvements. Paul has that magic touch of pushing you to your breaking point but never beyond it. Always available for a chat or to check any questions off, Paul has worked with me in building a full training plan around a busy work life and after just 3 months I've already surpassed some of the goals set for the year with a WC qualification spot in my first race under his coaching (setting PB's in the swim, bike and run). I'm so excited for next season now. People looking at downloadable 'one size fits all' plans online because they're cheaper - I've been there and you get exactly what you pay for! Go the extra step and invest in someone that will work with you personally and takes care and pride in helping you achieve your goals!
Martin Bickley
June 3, 2020Knowledgeable and dedicated triathlon coach who not just only cares about your performance but your physical and mental well being during the training period which is as crucial in the... read more overall progress of the athlete.
ahmed almadani
June 3, 2023Very professional and informative session
mike Briggs
June 2, 2026 -
Good practical and pragmatic approach. Clearly knowledgeable and experienced. Would recommend
Clive Kelty
February 13, 2025Worked with Paul for over 2 years now. I can't imagine not having him as my coach, that accountability, the organisation and planning that you need in modern life especially... read more when balancing family and professional life with ironman which is what Paul has been able to do for me. Always there for advice and guidance and also knowing when to push and when I need some rest. Looking forward to pushing myself further with him in my corner and seeing what I'm capable of.
James Noone
March 3, 2024I have been with Paul for a couple of years now and he is very flexible in his approach, and always available. The structure of his plans has allowed me... read more to get good consistent improvements in my weakest areas
Laurent Gibb
June 3, 2023 -
I've had 3 of Paul's 1-2-1 swimming lessons and each session has enabled me to make a material improvement in my swimming technique and speed. By providing you with... read more clear, actionable, improvements to your technique the results are immediate. I've recommended Paul to several friends each of whom have found his sessions very helpful.
Mike Russell
March 3, 2024Excellent session to improve technique. It's eye opening seeing yourself back on video. Paul does a great job of pointing out areas to work on and tips on how to... read more achieve it.
Michael Lumb
May 11, 2025Found F4L coaching when I joined my local tri club. Paul’s experience and knowledge in all aspects of triathlon is excellent. He is very adaptable to managing work/life balance, fatigue... read more levels, fuelling and training into an easy to follow and engaging training plan. My results and enjoyment of the sport have been greatly improved with his guidance. I look forward to an ongoing coach/athlete relationship, to see where this journey takes us.
Darryl Franklin
June 3, 2020
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

