
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Free triathlon and IRONMAN coaching advice from Coach Paul Jones. Swim technique, race strategy, training tips and more.
An F4L Triathlon Coaching swim analysis consultation with video feedback is perfect if you are looking to develop your swimming performance.
Building Champions
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Found F4L coaching when I joined my local tri club. Paul’s experience and knowledge in all aspects of triathlon is excellent. He is very adaptable to managing work/life balance, fatigue... read more levels, fuelling and training into an easy to follow and engaging training plan. My results and enjoyment of the sport have been greatly improved with his guidance. I look forward to an ongoing coach/athlete relationship, to see where this journey takes us.
Darryl Franklin
June 3, 2020Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
September 28, 2019Paul’s 121 swim sessions are really effective and I wholeheartedly recommend Paul to anyone looking to improve their swimming. He gives advice specific to your goals and ability and communicates... read more clearly without it being information overload. Paul very obviously understands what he is coaching and his knowledge, coaching and support have been instrumental in helping me return to competitive swimming after a long break.
Emily Nardini
March 3, 2024 -
Good practical and pragmatic approach. Clearly knowledgeable and experienced. Would recommend
Clive Kelty
February 13, 2025Paul has been my coach for 6 years and has been a fantastic coach throughout. Paul has continually tailored my program to suit my shifting interests, goals and personal circumstances.... read more These have been as varied as local super sprint triathlons and Ironman, to Xterra, multi-day ultramarathon and mountain bike races. His one on one swim stroke analysis and coaching sessions are fantastic and an essential part of my significant progress in the pool. I found a couple of these a year a great complement to my normal swim training.
Ben Aldous
March 8, 2024I've been coached by Paul for a number of years now and I can highly recommend his triathlon coaching. I have also spent time with Paul over the years on a... read more 121 basis correcting my swim stroke for triathlon in particular the open water aspect of swimming which has given me more efficiency and confidence.
Gary W
February 12, 2025 -
When it comes to triathlon coaching no matter what what ability or distance, I’d look no further than F4l Coaching . Paul coached me from sprint distance up to Ironman... read more with a qualification for An world age group duathlon thrown in to ! His coaching was well structured and I learnt a lot about when to push and when to hold back and rest . Putting sessions on like swim analysis with underwater cameras to track days to camps in Mallorca everything has been thought of to give the athlete every opportunity to fulfil their potential. Paul was my coach but has became a lifelong good friend 🙂
Hesus Kidd
June 3, 2020I started with Paul at F4L Triathlon Coaching earlier in the year after deciding to take my triathlon to the next level and finish the races with more of a... read more purpose than just finishing the race. Paul has had me on a program which suits my ability’s as well as accommodating my work and family commitments. Communications are easy and precise and i have found that when ever i have questions or need guidance Paul is there to respond. My performance is increasing all the time and only just recently i managed a podium which i would never have believed possible. Not only is Paul’s training effective its fun. I was always in two minds before using a coach to whether its worth it or not. Paul has guided me to the point where i really cant believe i went that long without a coach. Im excited for my future in the sport with F4Ltriathlon coaching and with Paul as my coach. Massive thumbs up for Paul.
Karl Gould
June 3, 2020Paul’s coaching is top tier, he has helping me trying to improve my race results. Paul is a lovely guy, who is very supportive and invested in the people he... read more coaches , who regularly checks in to see how I’m managing and overall a very positive experience:)
Neve Hands
August 12, 2022
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

