
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Free triathlon and IRONMAN coaching advice from Coach Paul Jones. Swim technique, race strategy, training tips and more.
An F4L Triathlon Coaching swim analysis consultation with video feedback is perfect if you are looking to develop your swimming performance.
Building Champions
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Paul is a top coach. Very attentive to my personal needs and goals. Very quick to provide feedback and support on any and all queries. Adaptable for all abilities and... read more experience (I started with none), I’d highly recommend Paul. 👍🏻✅ 🏊♂️ 🚴 🏃♂️
Chris Jones
June 3, 2023Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
June 3, 2020I've had 3 of Paul's 1-2-1 swimming lessons and each session has enabled me to make a material improvement in my swimming technique and speed. By providing you with... read more clear, actionable, improvements to your technique the results are immediate. I've recommended Paul to several friends each of whom have found his sessions very helpful.
Mike Russell
February 19, 2024 -
Paul has been my coach for 6 years and has been a fantastic coach throughout. Paul has continually tailored my program to suit my shifting interests, goals and personal circumstances.... read more These have been as varied as local super sprint triathlons and Ironman, to Xterra, multi-day ultramarathon and mountain bike races. His one on one swim stroke analysis and coaching sessions are fantastic and an essential part of my significant progress in the pool. I found a couple of these a year a great complement to my normal swim training.
Ben Aldous
March 8, 2024Good practical and pragmatic approach. Clearly knowledgeable and experienced. Would recommend
Clive Kelty
February 13, 2025I have been with Paul for a couple of years now and he is very flexible in his approach, and always available. The structure of his plans has allowed me... read more to get good consistent improvements in my weakest areas
Laurent Gibb
August 10, 2022 -
Paul provides a brilliant, well planned, structured, well thought through, personalised training plan and coaching service which is helping me to get fitter, faster and confident to enter into the... read more world of triathlon. I am excited and very much looking forward to successfully completing my first IronMan in 2020. I highly recommend, thank you Paul!
Jennifer Harnden
September 24, 2019I’d been regularly training with F4L through group sessions and recently decided to make the progression into having a coach. There was never any doubt who I would ask to... read more help me. Paul is professional, knowledgeable, friendly, and dedicated to helping athletes at all levels improve – always going that extra mile. Having a coach adapting my training plan around a busy life – and lockdown – has been fantastic. Paul has provided a structure that has seen my performance consistently improve. If you’re looking to take your training to the next level, Paul will do that with sustainable hard work, motivation - and lots of fun.
James Potter
June 3, 2021Well worth it for anyone looking to improve technique, session is very relaxed and you’re made to feel at ease throughout. The results even after an hr are crazy and... read more the video feedback gives you reminder of the things to work on when you’re back in the water. I’ve had three sessions and feel I’ve moved forward after each one. Get it done !!!!
Lee Whittaker
April 3, 2024
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

