Train Smarter.
Race Faster.
Expert triathlon and IRONMAN coaching from Paul Jones — plus free advice, swim analysis, and 2027 training camps in Mallorca.
Enquire About Coaching Free AdviceCoach Paul's Library
Is Free. Use It.
Hundreds of athletes have already benefited from the free coaching hub at f4lcoaching.com — swim technique breakdowns, race strategy guides, IRONMAN-specific training tips, and more. No sign-up required.
How to Stay Cool in an IRONMAN – Heat Management
Heat kills more IRONMAN runs than poor fitness ever will. Most athletes dread the swim start or a puncture — almost none of them plan for the heat. Paul explains exactly how to stay cool and actually execute your run strategy.
Read ArticleYour Triathlon Swim Technique Is Costing You More Than You Think
Most triathletes lose significant time in the water — and it's rarely a fitness problem. It's technique. Coach Paul breaks down the most common flaws and what a single targeted session can do to fix them.
Read ArticleThe IRONMAN Run Strategy Most Athletes Get Completely Wrong
Going out too fast on the IRONMAN run is the single most predictable mistake. Paul outlines the pacing approach that protects your run from the first kilometre and keeps you strong all the way to the finish line.
Read ArticleSun. Kilometres.
Progress.
Train in the world's best triathlon destination with a structured programme written by Coach Paul — covering swim, bike, and run across a week of guided sessions in beautiful Mallorca. Expressions of interest now open for 2027.
1-2-1 Swim Analysis
with Video Feedback
A targeted session with Coach Paul in the North East UK — your stroke filmed, broken down, and rebuilt. Athletes consistently report dramatic efficiency gains after just one session.
Book a Swim Analysis →"Paul has been my coach for 6 years and has been fantastic throughout. He's continually tailored my programme to suit my shifting interests, goals and personal circumstances — from local super sprint triathlons and IRONMAN, to Xterra and multi-day ultra events. His one-on-one swim coaching sessions are essential, and his expertise across every discipline is second to none."
Ready To Race Your Best?
Personalised online triathlon and IRONMAN coaching — built around your life, your goals, and your race calendar.
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F4L Triathlon Coaching · Morpeth, Northumberland, UK
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